Oct 24, 2022
Every human has the same problem–regardless of how progressive our world is, our brain still processes life through the lens of survival. And this means we encounter hundreds of biases every day that impact not only our own behavior, but the behavior and actions of our customers.
In this episode we turn the mic to interview host Zed Williamson, founder of TrackableMed, about these biases andhow they impact Med Device marketing, sales, and ultimately revenue growth. Learn these human “autopilot” settings interfere with patient and surgeon decisions and how you can change that.
Listen to learn:
Plus, learn what book Zed recommends as a must-read for deeper learning in this area, and why the curse of knowledge runs rampant among Med Device companies
Resources from this episode: