Jan 4, 2021
Omar Khateeb is a marketing leader in the Silicon Valley, currently the Director of Growth at Potrero Medical. He’s well-known for his strategies using consumer psychology across various digital mediums to guide healthcare companies in adapting to newly connected markets. In the first of a two-part episode, Omar challenges MedTech leaders to get out of their comfort zones and embrace the digital age to revolutionize customer interactions.
In this episode, you’ll learn:
Plus, we discuss why customer acquisition cost (CAC) is becoming more important in MedTech sales, and tell you ways to drastically lower that cost by building relationships online.