Aug 31, 2021
Innovation can render existing products or procedures obsolete, but is poor positioning the real threat to your relevance in the market? We’re back in the archives this week to highlight Mace Horoff’s excellent take on why more reps need to understand the moment-to-moment relevance of their product.
Mace is the...
Aug 23, 2021
Aug 16, 2021
This week, we're turning back the playlist and featuring one of the most popular episodes to date. Every sales professional in this field is interested in how they can break into new territories and develop net new accounts. Jay Pendleton's advice and conversation is the perfect answer for this challenge.
Director of...
Aug 10, 2021
What if you could get patients to call in so quickly that you can hear your ad still running in the background? It might sound like wishful thinking, but for one MedTech company, it became reality. In this episode, Corey Oldenhuis, one of our behind-the-scenes producers, joins us as a guest host to help break down the...
Aug 2, 2021
Your brain is wired for shortcuts—what’s the biggest one you take daily? Accepting the status quo! The pain of change often outweighs current frustrations, and the MedTech industry is no exception. Stu Brandon, a change agent for ASCdx, spent the first 21 years of his career giving his best to a large...