Dec 8, 2025
In medical sales, innovation often collides head-on with resistance. Clinicians are busy, systems are rigid, workflows are sacred, and “no” becomes the default answer long before anyone fully understands the value you’re bringing.
In this episode, Zed Williamson sits down with James Piacentino, CEO and co-founder...
Nov 10, 2025
If logic and data were all it took to win physicians over, every superior device would dominate the market. But physicians—like all humans—make decisions shaped by perception, emotion, and cognitive shortcuts.
In this episode of the Medical Sales Accelerator, Zed sits down with Howie Chan, founder of MedTech Brand...
Oct 27, 2025
Fear doesn’t just hold you back—it kills opportunity. In this episode of the Medical Sales Accelerator Podcast, Zed sits down with Gerry Savage, founder of Four Pillars Consulting Group and author of The Four Pillars of Sales, to unpack one of the most common and costly issues in medical sales: call reluctance.
Sep 29, 2025
It wasn’t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.
And the conversation quickly became a listener favorite! In this encore episode, sponsored by...
Sep 15, 2025
Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and territory shakeups can quickly erode even the strongest commission checks.
In this episode, sponsored by Physician Growth Accelerator, we’re joined by...