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Medical Sales Accelerator


Apr 25, 2022

“Do as I say, not as I do” — this poor excuse for leadership doesn’t cut it when you’re asking soldiers to saddle up for a 20-mile road march with 60 pounds on their backs. It’s also an insidious morale-killer for any medical device sales team, and Larry Anderson knows a thing or two about leading in both worlds. In addition to being VP of commercial and strategic initiatives at BG Medical with 20 years of industry experience, he's a U.S. Army veteran captain in the 101st Airborne division. Join us as shares his process for divorcing ego from leadership, how to create a constructive environment for complaints, and why real leadership is always bigger than titles or job descriptions.

In this episode, you’ll learn:

  • Why your team needs a better outlet for venting frustrations
  • What is meant by the mantra, “leadership is rooted in belief”
  • How leadership and mentorship go hand in hand
  • Why you support the people who report to you—and not the other way around

Plus, we dig into examples of new leaders inheriting messes and turning them into triumphs.

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